BURGER KING: SOCIAL

Burger King is a brand that has been embraced socially. They have a social personality that feels inclusive, savvy and on the pulse of the youth chatter. Rather than play into the obvious adaptive opportunities like national holiday etc, BK prefer to jump into the topical and trending memes, news and clips of the day.

MISS UNIVERSE TWEET

Of course everyone remembers the 2015 Miss Universe for all the wrong reasons. The night saw host Steve Harvey announce the wrong winner, crowning and ultimately de-crowning the contestant from Columbia.

At Burger King we are quite the purveyor of crowns and thought it an opportunity to remind the world.

TWITTER FEED 2015

Burger King’s Twitter feed is one of the most talked about feeds in the entire world of social media. How does Burger King keep its million plus fans engaged, and coming back for more? By balancing playfulness, entertainment, and creativity, and incorporating the brand into some of the biggest pop culture moments. Within the past year alone, Burger King increased its Twitter following by 25% to over 1.3 million, and seven of the brands most standout adaptive tweets generated over 19 million impressions and almost ½ a million interactions.  But it isn’t just all pop culture, a strong focus on community management and social media campaign activation means fans are also served a steady stream of new content and interaction with the brand. As a result, Burger King has been crowned as a Quick Service industry leader in engagement and activity on Twitter.

RECOGNITION:

 2016 Shorty Awards: Twitter Presence (Finalist)

CREDITS:

Creative Director: John Long/Brad Dixon
ACD: Katherine O'Brien and Adam Lock
Art Director: Kate Ebert
Writers: Mike Latshaw and Conor Champley
Designers: Daniel Nosonowitz, Chris Szeto and Riley Walker
Agency: Code and Theory
Client: Burger King