BUDWEISER: GREEN BEER

On of the most time honored traditions on St. Patrick’s Day is going to the bar and ordering a green-colored beer. But in 2021, for most that wasn’t going to be possible with Covid restrictions forcing many to celebrate St. Paddy’s Day at home. Which got us thinking… what if Budweiser reconsidered what the ‘green’ in ‘green beer’ could be.

As Budweiser is technically ‘green’ all year round - being that its brewed with 100% green electricity from wind power. We decided to donate our additional green energy credits to offset the brewing of every beer produced in the USA and in turn make all beers ‘green’ for St. Patrick’s Day 2021.

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CREDITS:

Chief Creative Officer: Rob Lenois
Group Creative Director: Adam Lock
Creative Director: James Kuczynski
ACD: Jamie Shin + Evan Elberson
Agency: VaynerMedia
Client: Budweiser