BUDWEISER: WIND POWERED RADIO

In 2019, Budweiser began brewing all of their beer with renewable energy from wind power. Yup every can, bottle and keg of Bud in the USA would be brewed with wind. To tell America, we could have used a standard media approach - but instead we used the wind to dictate where our radio campaign went.

Case Study

RECOGNITION:

2019 Clio Awards: BRONZE - Radio
2019 Clio Awards: BRONZE - Audio Technique

CREDITS:

Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: James Kuczynski / Todd Bradley
ACD: Harry Barron
Agency: VaynerMedia
Client: Budweiser