FANDUEL: MOREWAYS TO WIN
FanDuel have expanded their offerings from basic DFS to include games like Survivor, Pick'ems and now in 2018... a Sportsbook. With this many game modes and legalized gambling, FanDuel really can claim that they have more ways to win. So to deliver this message we created two iconic athletes inspired by sporting lore...
Montana to Rice.
Gretzky to Messier.
Stockton to Malone.
And now, Moreways to Win.
Introducing John Moreways and Sammy Win - the multi-sport mega-star duo. Through their storied exploits on the field (or court, ring, track...any surface on which sports are played) the iconic duo will show there's always Moreways To Win on FanDuel. This integrated campaign aims to capture consumers' hearts, imaginations, and downloads throughout this NFL season and will launch with a mix of TVC, digital films, social and strategic influencer partnerships.
Case Study
FILMS
60' World Build TVC
Towelicopter 30' TVC
Coach Wizard 30' TVC
Free Cuts 15’ TVC
Signing Announcement (Digital Only)
Training Camp (Digital Only)
IN CULTURE
@Kickasso
#2KDay
#FitzMagic
Social Wins
CREDITS:
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: James Kuczynski
ACD: Alex Mulhearn + Rami Levi
Art Director: Brittany Newman
Agency Editor: Collin Monda
Agency: VaynerMedia
Client: FanDuel