BUDWEISER: WON’T STOP WATCHING

Every four years, our support swells for the U.S. Women’s National Team when they compete for the World Cup. But when the tournament ends we all move on. We challenged Budweiser to help support the players in the midst of their fight for equal pay by becoming an official sponsor of the league they play for when the World Cup is over.

On the morning of the World Cup championship game we announced the sponsorship deal with a campaign called #WontStopWatching which told the world the game wasn't over after today. Our full-page ad in the New York Times and our film, narrated by USWNT legend Brandi Chastain, challenged fans to channel their energy for Women's National Soccer Team into the National Women's Soccer League.

Fans have answered the call. Since the launch, they've shattered attendance records, boosted ratings to all-time highs, and have taken to social media to join us and proclaim they #WontStopWatching.

The Film

The Print (printed on the day of the 2019 World Cup Final)

Guerilla take over of USWNT World Cup Champions Parade in New York City

PRESS:
The Athletic
The New York Times
SB Nation
Sports Illustrated
ESPN
Washington Post
Campaign US

CREDITS:
Group Creative Director: Adam Lock
Creative Director: Todd Bradley + Harry Barron
ACD: Rami Levi
Art Director: Brittany Newman
Agency: VaynerMedia
Client: Budweiser