Pepsi: Here Comes Cardi B

PEPSI: HERE COMES CARDI B…

Christmas is a season long dominated by Coca-Cola and that jolly old fat guy. And let’s be honest, Santa is a little bit of an a$$hole. He only ever cares for those who live up to his lofty expectations of whats “nice” is. The people need, nay they demand a better cola and a better holiday role model. Someone who believes that everyone can be a little naughty and a little nice all at the same time.

Cue Cardi B and Pepsi in this fun film for the holidays.

Digital Film

Case Study

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RECOGNITION:

2020 Clio Music: SILVER - Public Relations (Brand + Artist Collaboration)
2020 Clio Music: BRONZE - Use of Music in Film (61 sec - 5mins)
2019 YouTube Ads Leaderboard (Top 10)

CREDITS:

Group Creative Director: Adam Lock
Creative Director: David Gonsalves
ACD: Rami Levi
Senior Art Director: Ricardo Burneo
Motion Designer: Danny Chamberlain
Agency: VaynerMedia
Client: Pepsi