Pepsi: The Mess We Miss

PEPSI: THE MESS WE MISS

By the spring of 2021, one thing was undeniably true: we had all been apart for so long that even the messy parts of life looked pretty damn good. So as vaccination rates started to rise in the United States, we launched a film about the promise of a tomorrow that was right around the corner. Here’s to the mess we never thought we’d miss.

The Film

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PRESS:

AdAge
Fansided
AdWeek
Campaign US

CREDITS:

Chief Creative Officer: Rob Lenois
Group Creative Director: Adam Lock
Creative Director: Todd Bradley + Harry Barron
ACD: Chris Greer
Art Director: Brittany Newman
Agency: VaynerMedia
Client: Pepsi