FANATICS: THE LOCKER ROOM

Just because we’re some of us sit in the stadium, while others play on the turf, it’s easy to forget that we’re all fans. We’re born fans, raised fans and even the few of us who pad up and play, they too are fans. Fanatics wanted to show that to be true in the most compelling way possible, by inviting 40 NFL Rookies from the class of ‘23/24 to get a surprise message from someone they were (and still are) fans of.

Case Study

Hero Film

PRESS:

Yahoo! Sports
New York Post
The Mirror
Fox News

RECOGNITION:

BRONZE / WOOD
2023 CLIO SPORTS / Partnership + Sponsorship

MERIT / SHORTLIST
2023 CLIO SPORTS / Branded Content
2023 CLIO SPORTS / Film (61 seconds to 5 minutes)