VAYNERMEDIA: MEET VEE

To show off VaynerMedia’s deep understanding of voice, we decided to create one of our own. The first ever, fully-functional company voice built with artificial intelligence – Vee.

To create Vee, we took hundreds of employees voices and blended them together using the A.I. beta software Lyrebird. Sure, it isn’t as smooth as Alexa, Siri, or Cortana, but Vee’s robotic tone adds to her (yes, her) charm.

Once the voice was crafted, we customized over 120 Amazon Echo Dots and shipped them to clients with special holiday greeting cards. When the recipient opened the package, Vee gave a warm hello and showed off her dry wit.

Vee then took over VaynerMedia’s social channels, dropping jaws with her hero video, providing deep thoughts with “Ponderings of Vee”, and correcting employees pronunciations with the aptly named series,  “A, Vee, C’s.”

Vee was the brand’s highest performing content to date with over 300,000 organic views and 7,500 engagements she reached over 17,500 founders and CEOs. Vee was seen by thousands of employees at Apple, Microsoft, Amazon and other players in voice and A.I. She even drew in new business leads. While the media cost at the end of the campaign? $0.

RECOGNITION:

2018 The Shorty Awards: Creative Use Of Technology - GOLD
2018 The Shorty Awards: Creative Use Of Technology - AUDIENCE HONOR
2018 The Shorty Awards: Business to Business - AUDIENCE HONOR
2018 The Shorty Awards: Artificial Intelligence (finalist) 

CREDITS:

Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: James Kuczynski
ACD: Alex Mulhearn
Writer: Laura Manrique
Art Director: Kai Kazuto
Film Director/Editor/Colorist: Danny Wantz
Designers: Brian Haines
Agency: VaynerMedia
Client: VaynerMedia