BUDWEISER: THE FUTURE OFFICIAL SPONSORS…
Despite the rise of women’s soccer in America, female soccer players were still paid 19x less than their male peers. The issue appeared to be gender discrimination, but a closer look revealed it was also economic. As one of only three sponsors of the National Women's Soccer League (NWSL), Budweiser set out to close the pay gap by addressing the sponsorship gap. We created nine placeholder products for some of the biggest sponsorship categories in sports to show brands what they were missing out on. As a result of the campaign, the league announced six new sponsors and a salary cap increase of ~20%.
Case Study
Online Marketplace
PRESS:
Forbes
The Athletic
AdAge [20 Strongest Ideas of 2019]
Yahoo!
LLB Online
AdAge
AdAge
Muse by Clio (Clio Sports Awards)
Muse by Clio
RECOGNITION:
GRAND PRIX / GRAND
2020 CLIO SPORTS / Integrated Campaign
2020 CLIO SPORTS / Social Media
2020 CLIO SPORTS / Partnerships, Sponsorships & Collaborations
GOLD / YELLOW
2021 CANNES LIONS / Entertainment For Sports / Fan Engagement
2021 CANNES LIONS / Social and Influencer / Partnerships
2021 ONE SHOW / Social Media (Active Engagement)
2021 ONE SHOW / Social Media (Social Post Series)
2021 ONE SHOW / Direct Marketing (Integrated Campaign)
2021 CLIO AWARDS / Creative Effectiveness
2020 CLIO SPORTS / Direct (Print + Mail)
2020 CLIO SPORTS / Public Relations
2021 WEBBY AWARDS / Best Digital Campaign
2021 WEBBY AWARDS / Best Digital Campaign (People’s Choice)
2021 WEBBY AWARDS / Best Influencer Campaign
2021 WEBBY AWARDS / Best Influencer Campaign (People’s Choice)
2021 CAPLES / Integrated
2021 CAPLES / Business to Business
SILVER / GRAPHITE
2021 D&AD / Direct (Integrated)
2021 D&AD / Digital (Integrated)
2021 ONE SHOW / Integrated (Brand Partnerships)
2021 CLIO AWARDS / Branded Entertainment
2021 CLIO AWARDS / Public Relations
2021 CLIO AWARDS / Social Media
2020 CLIO SPORTS / Social Good
BRONZE / WOOD
2021 CANNES LIONS / Social and Influencer / Social Purpose
2021 CANNES LIONS / Direct / Use Of Social
2021 D&AD / Digital (Social)
2021 D&AD / Integrated (Large Business)
2021 D&AD / Media (Integrated)
2021 D&AD / IMPACT (Advertising / Brands)
2021 ONE SHOW / Public Relations (Brand Partnerships)
2021 CLIO AWARDS / Digital Media
2021 CLIO AWARDS / Direct
2021 CLIO AWARDS / Partnerships & Collaborations
MERIT / SHORTLIST
2021 CANNES LIONS / Social and Influencer / Insights and Engagement / Brand Story-telling
2021 CANNES LIONS / Social and Influencer / Excellence in Social / Multi-platform Social
2021 CANNES LIONS / Entertainment / Sports / Sports Content
2021 CANNES LIONS / Entertainment For Sports / Branded Entertainment / Digital
2021 CANNES LIONS / Entertainment For Sports / Fans and Community / Influencer Co-creation
2021 CANNES LIONS / Entertainment For Sports / Branded Integration and Sponsorship
2021 CANNES LIONS / Glass Lions for Change
2021 CANNES LIONS / Sustainable Development Goals / People / Gender Equality
2021 D&AD / Public Relations (B2B)
2021 ONE SHOW / Interactive & Online
2021 ONE SHOW / Direct (Digital & Online)
2021 ONE SHOW / Creative Effectiveness
2021 ONE SHOW / Culture Driver
2021 ONE SHOW / Sustainable Development Pencil
2021 EFFIE AWARDS / Alcohol Beverages
2021 EFFIE AWARDS / Business to Business Products
CREDITS:
Chief Creative Officer: Rob Lenois
Group Creative Director: Adam Lock
Creative Director: Todd Bradley + Harry Barron
ACD: Rami Levi
Art Director: Brittany Newman
Agency: VaynerMedia
Client: Budweiser