BUDWEISER: WADE’S LAST SWAP
Dwyane Wade, one of the biggest NBA superstars of the past 20 years, spent his final year in the league swapping jerseys with players who impacted his career. Budweiser surprised him with five people whose lives he changed so they could do a jersey swap of their own. Our film debuted the day of Wade’s final home game and went viral instantly, shattering all industry benchmarks. When the world talked about his last game, they talked about our tribute film. Budweiser shared a story that was bigger than basketball and changed the game for years to come.
Case Study
GOLD / YELLOW
2019 CLIO AWARDS / Social Film
2019 CLIO SPORTS / Social Media (Social Video)
2019 CLIO SPORTS / Film Technique (Direction)
SILVER / GRAPHITE
2019 CANNES LIONS / Entertainment for Sport (Excellence in Sports Entertainment)
2019 CLIO AWARDS / Film (Branded Content)
2020 CLIO SPORTS / Branded Entertainment & Content (Film)
2020 CLIO SPORTS / Film (61 sec to 5 mins)
2020 CLIO SPORTS / Partnerships, Sponsorships & Collaborations
2020 CLIO SPORTS / Public Relations
BRONZE / WOOD
2019 CANNES LIONS / Entertainment for Sport (Branded Content for Sport)
2019 CANNES LIONS / Film (Online Film)
2019 CLIO AWARDS / Film (Long Form)
2019 CLIO AWARDS / PR
MERIT / SHORTLIST
2019 CANNES LIONS / Film (Screens & Events)
2019 ONE SHOW / Branded Entertainment (Long form Single Video)
2019 ONE SHOW / Creative Effectiveness (Single Country/Region)
2019 ONE SHOW / Creative Effectiveness
2019 WEBBY AWARDS / Branded Content (Unscripted)
CREDITS:
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: Todd Bradley
ACD: Harry Barron
Agency: VaynerMedia
Client: Budweiser